Discover the Ultimate BigCommerce Alternative: Unleashing the Power of SHOPLINE

Feature Spotlight
December 13, 2023

Are you in search of a dynamic and versatile ecommerce platform that goes beyond the ordinary? Look no further than SHOPLINE – your unrivalled alternative to BigCommerce. Elevate your online retail experience with SHOPLINE's cutting-edge features, unmatched flexibility, and a commitment to empowering businesses of all sizes.

What is BigCommerce, and Why Look for an Alternative?

BigCommerce has established itself as a prominent player in the realm of ecommerce platforms, offering businesses a robust foundation for online retail operations. Known for its user-friendly interface and a suite of features, BigCommerce caters to a broad spectrum of businesses, from small startups to mid-sized enterprises. However, as businesses evolve and expand, the need for a platform that seamlessly aligns with their unique requirements becomes increasingly crucial. This prompts a pertinent question: What is BigCommerce, and why might businesses seek alternatives? Delving into the intricacies of BigCommerce and exploring the landscape of alternative platforms is imperative for businesses aiming to optimise their online retail endeavours and ensure that their chosen ecommerce solution aligns perfectly with their growth ambitions and evolving needs.

Streamline Your Business with our Top Rated Alternative

Are you on the lookout for an ecommerce platform that redefines the ordinary, offering dynamism and versatility? Your search ends with Shopline – the unparalleled alternative to BigCommerce. Transform your online retail journey with Shopline's state-of-the-art features, unparalleled flexibility, and a dedication to empowering businesses of every scale.

Say Goodbye to Limitations and Hello to Success

Unlock endless possibilities with our cutting-edge ecommerce platform. Our alternative offers an intuitive interface, powerful features, and unrivalled flexibility. Say goodbye to the limitations of BigCommerce and embrace a platform that will propel your online business to new heights.

Tailor-Made Solutions for Your Unique Needs

Get ready to build the online store of your dreams with our alternative. Our customisable templates and advanced customisation options provide you with the freedom to create a website that perfectly aligns with your brand's identity. No more compromises - only tailor-made solutions for your unique needs.

Seamlessly Transition and Maximise Your Potential

Move your ecommerce store seamlessly to our alternative platform and experience a world of possibilities. Our seamless migration process ensures a smooth transition, so you can start exploring the vast array of features and tools available to optimise your store's performance and maximise your potential.

Don't let BigCommerce hold you back any longer. Make the switch to our alternative platform now and see the difference it can make for your retail business. Join the ranks of successful online store owners who recognise the value of a superior ecommerce platform and empower your business like never before.

Why Choose SHOPLINE Over BigCommerce?

Retailers may choose to migrate from BigCommerce to Shopline for various reasons. SHOPLINE offers enhanced flexibility in design and customisation, potentially providing a more tailored solution for diverse business needs. The cost-effectiveness of Shopline's pricing structure, coupled with advanced features and seamless integration options, could be appealing to businesses seeking an efficient and competitive ecommerce platform. With scalability, customisation opportunities, and responsive customer support, SHOPLINE aims to provide a user-friendly interface and a competitive edge in the dynamic ecommerce landscape. Shopline is a small business ecommerce alternative, and for retailers eyeing global expansion, SHOPLINE may offer features conducive to international operations, making it a comprehensive alternative for those seeking a platform aligned with their unique requirements.

Enjoy a Seamless User Experience:

Shopline prioritises a user-centric design, ensuring a seamless and intuitive experience for both merchants and customers. Navigating the platform is a breeze, allowing you to focus on what matters most – growing your business.

Tailored for Every Business:

Whether you're a budding startup or an established enterprise, Shopline scales effortlessly to meet your unique needs. Our platform adapts to your business size and requirements, providing a tailored solution that fosters growth.

Robust and Scalable:

Future-proof your ecommerce journey with Shopline's robust infrastructure. As your business expands, our platform seamlessly scales alongside you, eliminating the limitations that may arise with other alternatives like BigCommerce.

Advanced Customisation:

Stand out from the crowd with Shopline's advanced customization options. Tailor your online storefront to reflect your brand identity and create a memorable shopping experience that keeps customers coming back.

Comprehensive Features:

Shopline Australia is equipped with a comprehensive suite of features designed to optimise your online presence. From powerful SEO tools to integrated marketing solutions, we provide everything you need to succeed in the competitive e-commerce landscape.

Cost-Effective Solutions:

We understand the importance of cost-effectiveness in your business strategy. Shopline Australia offers competitive pricing without compromising on the quality and depth of features, making it a sensible choice for businesses of all budget ranges.

The BigCommerce Exodus: Unveiling the Top 5 Triggers for Retailers Seeking Alternatives

While BigCommerce is a robust ecommerce platform, it does have some perceived weaknesses that might influence retailers to explore alternatives:

  • Cost Structure: For businesses with smaller budgets or startups, BigCommerce's pricing may be perceived as relatively higher compared to some competitors, potentially impacting overall cost-effectiveness. Depending on the chosen plan, BigCommerce may impose transaction fees, which could be a drawback for businesses aiming to minimise additional costs associated with each sale.
  • Complexity for Beginners: The platform's extensive features and options might pose a learning curve for beginners, potentially making it less user-friendly for those new to ecommerce.
  • Poor Internationalisation: Limited multilingual capabilities and additional costs incurred for a headless solution to allow for global selling.
  • No Seamless Unified Commerce Solution:  While BigCommerce can integrate with other POS systems, this integration may lead to a slowdown in the checkout process and potentially compromise security compared to using a built-in POS. Additionally, this integration may result in challenges with the synchronisation of CRM data.
  • Limited Built-in Features: Some users find that certain advanced features are only available through third-party apps, which could contribute to additional costs and potential compatibility issues.
  • Customisation Challenges: While BigCommerce offers customisation options, users have reported limitations in achieving highly specific or intricate design changes without advanced coding knowledge.
  • SEO Capabilities: Some users have noted that the platform's SEO capabilities might not be as comprehensive as those of certain competitors, potentially affecting search engine visibility.
  • Limited Free Themes: While the platform offers themes, the selection of free options is somewhat limited, potentially requiring additional investment for a more diverse range of design choices.
  • Ongoing Innovation Pace: Some users have expressed concerns about the pace of innovation compared to other platforms, suggesting that certain features or advancements might be introduced more gradually.

Ecommerce Platform Alternatives

While BigCommerce has its merits, it may not always be the perfect fit for everyone. That's why we've compiled a list of high-performing alternatives that address common pain points faced by BigCommerce users.

Embrace Change and Thrive in a Competitive Market

The ecommerce industry is evolving rapidly, and it's essential to stay ahead of the competition. Embrace change and thrive in this competitive market. Our BigCommerce alternative offers the tools, features, and support you need to stay ahead of the curve and ensure the success of your online store.


Shopline is Asia’s leading unified commerce platform, serving as the trusted solution for over 500,000 merchants globally. With a unified solution that seamlessly connects your online and brick-and-mortar stores, Shopline empowers merchants to tap into the full potential of both worlds and deliver a consistent customer experience across multiple channels. In addition, they enable retailers to leverage the potential of social commerce, turning your followers into devoted customers. 

And the best part? They deliver this game-changing value at a fraction of the cost.

Top 3 Pros of Using Shopline Australia:

  1. Localised Support and Understanding: Shopline Australia provides localised support and understanding of the Australian market, catering to the specific needs and preferences of businesses operating in the region. This includes compliance with local regulations and integration with popular Australian payment gateways.
  1. User-Friendly Interface: Shopline offers a user-friendly interface, making it accessible for businesses with varying levels of technical expertise. This ease of use is particularly beneficial for small and medium-sized enterprises looking to establish and manage their online presence without extensive technical knowledge. The platform is also suitable for larger organisations
  1. Integrated Ecosystem: Shopline provides an integrated ecosystem that covers various aspects of ecommerce, including website design, hosting, and essential ecommerce functionalities. This all-in-one approach simplifies the setup process for businesses, reducing the need for managing multiple third-party services. Their key focus is unified commerce, which enables retailers to deliver a consistent, personalised shopping journey across various sales channels. This integration optimises the shopping experience for end-users, reinforcing brand loyalty, and accelerating sales.

Their integrated POS connects seamlessly with the ecommerce platform to share merchandise, inventory, orders marketing and customers.


WooCommerce is an open source ecommerce platform that works well with WordPress. It's a flexible and customisable platform that allows store owners to sell both physical and digital products. WooCommerce is best suited to start-ups or small businesses.

Top 3 Pros of Using WooCommerce:

  1. Cost-Effective Solution: WooCommerce is a cost-effective option for businesses, as it is a free plugin for WordPress. This can be particularly beneficial for small businesses with limited budgets.
  1. Flexibility and Customisation: With a wide range of themes and plugins, WooCommerce provides extensive customisation options. Businesses can tailor their online stores to meet specific needs and branding preferences.
  1. WordPress Integration: If your website is already on the WordPress platform, WooCommerce seamlessly integrates with it. This integration allows for a unified content management system, making it convenient for users familiar with WordPress.

Top 3 Cons of Using WooCommerce:

  1. Self-Hosting and Technical Knowledge Required: WooCommerce is a self-hosted solution, meaning users need to manage their hosting, security, and backups. Some advanced customisations may require technical expertise, posing a challenge for beginners.
  1. Add-On Costs: While WooCommerce itself is free, certain essential extensions and plugins come with additional costs. Depending on the required functionalities, these additional expenses can add up.
  1. Performance and Scalability Concerns: WooCommerce sites might experience performance issues, especially with a large product catalog, depending on the hosting environment and the number of plugins. Ensuring optimal performance may require additional measures.


Shopify is one of the most popular ecommerce platforms for startups and small retailers that offers tools, features and support to create an online store. It has a user-friendly interface that makes it easy to use, even for beginners. Shopify's ecommerce features include mobile responsiveness, unlimited product listings, and multichannel selling capabilities. 

Top 3 Pros of Using Shopify:

  1. Ease of Use: Shopify is known for its user-friendly interface, making it accessible for users with varying levels of technical expertise. Setting up and managing an online store is straightforward, with intuitive tools and features.
  1. All-In-One Solution: Shopify provides an all-in-one solution, including hosting, security, and payment processing. This simplifies the ecommerce journey for users, eliminating the need for separate services and reducing the technical burden.
  1. App Ecosystem: Shopify boasts a vast ecosystem of apps and plugins, allowing users to enhance their store's functionality. From marketing tools to inventory management, users can easily integrate third-party apps to meet specific business needs.

Top 3 Cons of Using Shopify:

  1. Transaction Fees: While Shopify offers various pricing plans, users may incur transaction fees for each sale, particularly on lower-tier plans. These fees can impact profit margins, and users may need to upgrade to higher-tier plans to reduce transaction costs.
  1. Limited Customisation Without Coding: While Shopify provides a range of customisable themes, making significant design changes without coding knowledge can be challenging. Users with specific design preferences may find limitations in achieving a fully tailored look.
  1. Subscription Costs: While Shopify offers different pricing plans, subscription costs can add up, especially for businesses utilising advanced features. Small businesses with limited budgets may find the overall cost of ownership higher than some other platforms.

Adobe Commerce (formerly Magento)

Magento / Adobe Commerce is a powerful and scalable ecommerce platform that's ideal for mid-sized to large ecommerce businesses. Retailers can personalise their website's appearance, functionality, and integrate with third-party extensions. Due to its elevated pricing and extensive customisation capabilities, Adobe Commerce is predominantly preferred by larger brands. Its clientele comprises predominantly larger enterprises.

Top 3 Pros of Using Magento:

  1. Highly Customisable: Magento is renowned for its extensive customisation capabilities, allowing businesses to tailor their online stores to specific needs. This is particularly advantageous for enterprises with unique requirements.
  1. Scalability: Magento is designed to handle large-scale ecommerce operations, making it a suitable choice for businesses with plans for significant growth. It can efficiently manage a high volume of products, transactions, and traffic.
  1. Open Source Flexibility: Magento's open-source nature provides flexibility for developers to modify and extend the platform. This allows businesses to create a truly customised online store.

Top 3 Cons of Using Magento:

  1. Complexity and Learning Curve: The extensive customisation options can make Magento complex, and the learning curve for users, especially those with limited technical expertise, can be steep. Substantial customisation requires professional development assistance.
  1. Resource Intensive: Magento can be resource-intensive, particularly in terms of hosting requirements. A robust hosting infrastructure is necessary for optimal performance, and this may result in higher hosting costs compared to some other platforms.
  1. Cost of Ownership: While Magento itself is open source, the total cost of ownership can be significant. Expenses related to development, hosting, and potential third-party extensions can add up, making it a more substantial investment compared to some competing platforms.

BigCommerce is a great ecommerce platform, but it's not for everyone. The above platforms present great alternatives to BigCommerce for ecommerce business owners who want to reduce expenses and improve their websites' performance. Whether you want to build user-friendly website functionalities, advanced marketing features, or appealing design templates, there is a right fit for every store owner.


  1. Why should I consider alternatives to BigCommerce?
    Exploring alternatives to BigCommerce provides the opportunity to find a platform better aligned with your business needs, whether it's for cost efficiency, tailored features, or enhanced customization. Different platforms offer unique advantages, allowing you to optimise your online store's performance and capabilities.
  2. What makes Shopline Australia a suitable alternative to BigCommerce?
    Shopline Australia stands out as a compelling alternative to BigCommerce with its cutting-edge features, unmatched flexibility, and a commitment to empowering businesses of all sizes. Its user-friendly interface, advanced marketing tools, and appealing design templates make it an ideal choice for those seeking a tailored and cost-effective ecommerce solution.
  3. How easy is it to migrate from BigCommerce to Shopline Australia?
    Migrating from BigCommerce to Shopline Australia is a streamlined process facilitated by expert support and robust tools provided by Shopline. The seamless transition ensures minimal disruption to your operations, allowing you to quickly leverage the advantages of Shopline's advanced features and flexibility.
  4. Can I customise my online store as effectively as with BigCommerce?
    Absolutely! Shopline Australia offers extensive customisation options, allowing you to tailor your online store to meet your specific preferences and business requirements, providing a level of flexibility comparable to BigCommerce. With intuitive design tools and advanced features, you can achieve a personalised and unique online shopping experience for your customers.
    If you need further assistance, our Partner Network is ready and waiting. We can recommend the right partner for your specific needs.
  5. What kind of customer support does Shopline Australia offer?
    Shopline Australia is known for its exceptional customer support, offering dedicated assistance to users of all sizes. While BigCommerce also provides robust support, the personalised and attentive service from Shopline Australia ensures that businesses receive tailored guidance and solutions to maximise their ecommerce success.
  6. Is Shopline Australia suitable for businesses of all sizes?
    Yes! Shopline’s unified commerce platform is highly scalable, meaning it’s perfect for this just starting out, right through to enterprise merchants with multiple storefronts, sales channels and extensive integrations.
    At SHOPLINE, we stand for the idea that access to advanced tools shouldn't be exclusive to large-scale retailers. We're reshaping the landscape of online retail, ensuring that advanced functionalities are within reach for all merchants, regardless of their size. We've been championing this cause since 2016, democratising retail one step at a time.Our mission is to level the playing field for all retailers. By offering them access to premier AI solutions for traffic and conversion at a fraction of the cost and effort asked by our competitors or third-party apps, we're not just playing the game; we're rewriting the rules.
  7. Is there a trial period to test Shopline before committing?
    Shopline offers a free trial, no credit card required. Set up your test store, install apps and explore the platform before making a decision. Click here to start your 14 day FREE trial.

Unlock Your Ecommerce Potential with Shopline Today!

Make a strategic choice for the growth of your online business – choose Shopline as your preferred BigCommerce alternative. Empower your brand, captivate your audience, and redefine your ecommerce success. Join the ranks of thriving online businesses that have made the switch and never looked back.

Embark on a journey of ecommerce excellence with Shopline. Explore our features, pricing, and seamless migration process today. Your success story begins here.

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