Leverage Instagram Feed to Take Your Online Store to the Next Level

Feature Spotlight
July 14, 2023

Are you struggling to increase your website traffic and engagement? Do you want to boost brand awareness and trust for your online store? If so, adding an Instagram Feed to your website could be the solution you need. Here’s everything you need to know about making the most of Instagram e-commerce in 2023.

1. What is Instagram Feed and how does it work on your e-commerce website

Instagram Feed is a feature on Instagram that displays a continually updating list of photos and videos. It appears on the user's home page and is designed to provide a personalized stream of content from the accounts that the user has chosen to follow. Instagram Feed is where you can showcase your brand's personality, products, and values. Your feed is a powerful tool for engaging with your audience and building a community around your brand.

So how does the Instagram Feed work on your e-commerce website? It’s just simply a way to display your Instagram content on your online store. Integrating your Instagram content onto your e-commerce website is a great way to enhance your online presence. By doing so, visitors can view your Instagram content directly on your e-commerce platform, without having to navigate away from it. This allows your visitors to engage with your content by clicking on individual posts or shopping for the look of the product.


2. Why adding Instagram Feed is so important

Why adding Instagram Feed is so important for you online ecommerce SHOPLINE Instagram Feed

Showcase your products in a visual way

Instagram is a visual platform. By displaying your Instagram feed on your online shop, you can inspire customers and showcase the lifestyle around your products in images and videos. This can help drive sales.


Increase customer engagement

Instagram is also a highly engaging platform, and adding an Instagram Feed to your e-commerce website can help increase customer engagement and encourage them to interact with your brand. Customers can like, comment and share your Instagram posts directly from your online store's Instagram feed.


Provide social proof and brand trust

Seeing other people engaging with your brand and products in the Instagram feed provides social proof that reassures customers and compels them to purchase. According to a study by BrightLocal, 97% of young people read online reviews before making a purchase. By displaying customer-generated content in your Instagram feed on your online store, you can provide social proof and build trust with potential customers.


3. Tips for optimizing your Instagram Feed on your website

SHOPLINE and Instagram Feed Tips for optimizing your Instagram feeds on your ecommerce website

Use a consistent posting schedule

Having a consistent posting schedule is key to keeping your followers engaged and interested in your brand. It is important to establish a posting schedule that works for your online business and stick to it. This way, your followers will know when to expect new content from you and will be more likely to engage with your posts.


Post high-quality visuals

Instagram feeds are displayed in visual form, so posting high-quality visuals is crucial for your success. Make sure your photos and videos are visually appealing, well-lit, and center around your brand's identity. Use editing tools to enhance your visuals and make them stand out.


Use relevant hashtags

Using relevant hashtags is one of the most effective ways to increase your reach and engagement on Instagram. Research and use hashtags that are relevant to your brand and products. Avoid using too many hashtags or using irrelevant ones, as this can come across as spammy and hurt your engagement.


Tag your products

Tagging your products on Instagram and linking them to your e-commerce website is an excellent way to drive traffic and sales to your business. Make sure to use the correct tags and links, and keep them up-to-date to avoid any confusion.


Engage with followers

Engaging with your followers is essential to building a strong relationship with them. Respond to comments, messages, and user-generated content, and encourage your followers to share their own photos and experiences with your brand. This can help build trust and loyalty with your customers.


Post user-generated content

User-generated content is a great addition to your Instagram feed. It is free advertising for your brand and generates buzz around your products. Encourage your followers to share their own photos and experiences with your products and repost them on your feed.


4. How to add the Instagram Feed to your SHOPLINE store

Integrating your Instagram feed with your online shop can boost website traffic, engagement, and brand awareness. Follow our step-by-step guide to seamlessly integrate Instagram into your e-commerce website and maximize its potential.


5. Conclusion

Adding an Instagram Feed to your e-commerce website can showcase your products, increase engagement, and build trust with potential customers. With SHOPLINE, it's easy to integrate your Instagram Feed and take advantage of its benefits. Start your free trial today and feel free to talk to SHOPLINE’s Merchant Support team for consultants. Boost your online business with SHOPLINE Instagram Feed on your e-commerce website today.

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