SHOPLINE Takes on Shopify in Australian Launch

May 4, 2023

SYDNEY 20 MARCH 2023: There is a serious new player in the ecommerce platform market with the launch of Shopline in Australia, a positive disruptor offering unparalleled value for merchants, suppliers and industry partners.

More Value in the Box for Merchants

For too many merchants, conversions have declined while costs continued to go up, and important features for achieving sales became expensive optional extras. Now, with the launch of Shopline, Asia’s leading ecommerce platform with a base in Australia, merchants can easily migrate their sites to a faster, feature-packed platform designed for success.

“Online retail is about sales, but other platforms have put sales-enablement tools and features out of reach for many merchants;  features such as complex product listings, layered discounting and global pricing at the checkout should be in every merchant’s toolkit because they are proven to grow conversion,” said Shopline Australia Country Manager Jon Levy. 

“At Shopline we include these tools and much more in our basic plans because we believe that when our customers grow, so do we.” Shopline is committed to improving the performance of their merchants’ sites to ensure better customer experience. Site speeds, app integration and premium themes are all “in the box”, making SHOPLINE a better choice than Shopify for SMBs and mid-sized merchants.

Shopline offers a seamlessly integrated omnichannel platform, which means merchants can choose a single platform for their in-store POS and ecommerce sites. This one-stop-shop platform means merchants can easily attribute marketing effectiveness to the right channel, and sync inventory across channels in real time, among many other benefits. The platform unlocks Click & Collect and ship from store functionality for merchants, an absolute-must for an exceptional customer experience.

All the Leading Tech Partnerships 

Shopline has partnered with all the leading payment, fulfillment and social partners essential to every merchant’s business. 

“Seamless integration with the right partners means our merchants can really focus on their core business,” said Jon. Partners include Adyen, Shippit, Klaviyo, Xero, Mailchimp, Meta, PayPal, Eiz and Mademine, with many more local integrations on the horizon.  

Staffed by Industry Veterans, backed by big-tech finance

Led by country manager Jon Levy, the Australian Shopline team has assembled a highly skilled team who have worked for leading tech names including WooCommerce, BigCommerce and Zip Co, among others. 

Karlie Taylor, Jon Levy and Matthew Steele head up SHOPLINE Australia

Nasdaq-listed JOYY Inc., a global tech player in online social entertainment platforms, as of last year is a major investor in Shopline, which has helped set up more than half a million online stores since its inception in 2013.

“Australian merchants can be sure that Shopline is a competitive new choice which is focused on growth opportunities, both for our customers and for our company, evident in the investment by the company,” said Jon.

“We are investing in local research and case studies to demonstrate how easy it is for any merchant to migrate onto the Shopline platform, and immediately see upticks in site speeds, SEO, global pricing and inventory management and, ultimately, conversion rates. Our team is already supporting merchants who are overdue for greater success, and we expect many more merchants to join them as they see the positive impacts SHOPLINE makes on their sales.”

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