The Power of Email Marketing: How to 10x Your Conversion with SHOPLINE Smartpush PartⅠ

Tricks & Tips
July 5, 2023

1. What is Email Marketing?

Email marketing refers to Electronic Direct Mail (EDM), which is a potent marketing channel that belongs to the realms of direct and digital marketing. 

2. Why is Email Marketing important?

EDM can help online businesses establish communication with their desired customer base and directly convey relevant information to them, thereby boosting sales.

Additionally, it can keep customers informed about the latest products and discounts, helping to enhance overall marketing efforts.

Email marketing is a cost-effective, targeted, measurable, and relationship-building tool that helps businesses increase brand awareness and drive sales and revenue.

Let us see some statistics:

If businesses can fully and effectively utilize email marketing, it can bring substantial transformational value to the store.

3. What is SHOPLINE SmartPush?

Starting an email marketing campaign is not an easy task. It really takes a lot of time and effort. So here comes Smartpush. With SHOPLINE’ SmartPush app, no more worry about email marketing.

SmartPush is an email marketing tool designed for e-commerce businesses and offers an effective and user-friendly solution for your email marketing business.

3.1 Easier strategy with massive email templates and smart editor

By Smartpush, your marketing strategy will be further simplified with massive templates in the library and the smart editor which will help you create marketing content quickly.

  1. Template library

With so many email templates, merchants can customize content based on festival themes (Halloween, Black Friday, 10.10), event themes (Members Day, New Arrival Day, Weekend Sales), and more.

  1. Smart editor

Amazing and attracting marketing content can be effortlessly created within 5 minutes. For merchants with no EDM experience, they can easily make their own professional and personalized content.

3.2 Effortless email automation

The SmartPush platform extracts a number of automated push workflows based on the user life cycle node. Automating email can be a very useful tool for businesses to use in order to increase efficiency and productivity.

SmartPush and SHOPLINE are deeply linked on the trigger node and have a sensitive automated email trigger mechanism to maximize the revenue from each email. 

For example, when a customer abandons their cart, a notification to remind the customer is triggered to complete their purchase. Similarly, when a customer subscribes to a newsletter, an automated welcome email is also triggered.

With automated emails such as promotional offers, new product announcements, and reminders to customers, this helps to build relationships with customers and increase sales. It also allows businesses to stay top-of-mind for customers and create a sense of loyalty.

3.3 Customer segmentation with multi-dimensional tags

SmartPush (SP) automatically syncs customer information from merchant administration, allowing merchants to send email or SMS campaigns to existing customers. 

Through Smartpush, merchants can segment their customer base, automate their marketing campaigns, and track their performance in real-time. Merchants can therefore increase resources by reaching out to customers with personalized content and promotions.

3.4 Performance analytics and insights

The plugin provides analytics and insights to help e-commerce merchants optimize their marketing strategies and improve customer engagement. 

Through detailed analytics, merchants can gain insight into customer behavior, sales trends, and conversion rates. This helps merchants identify areas for improvement and adjust their strategies to maximize customer engagement and optimize marketing efforts. 

4. Conclusion

Email marketing remains one of the most effective ways to reach and engage with your audience. With a well-crafted email marketing strategy, strong relationships with the subscribers can be built. 

Smartpush is a powerful and user-friendly email marketing tool that enables merchants to easily perform marketing push via email or SMS. With its exceptional features, creating an effective email marketing strategy has never been easier. Whether you're looking to boost your business or reach a wider audience, Smartpush is the perfect solution. 

Stay tuned to our blog for an upcoming guide on how to effectively utilize SmartPush's incredible features to drive engagement and conversions. Go on the free trail and don't miss out on this valuable opportunity to take your email marketing strategy to the next level!

Discover the power of Email marketing! Head to our Help Center to explore everything you need to know.

Take the leap into the future with omnichannel commerce

Try SHOPLINE with our free 14 day trial. Explore all the features of our omnichannel solution and see where it could take you business.
No credit card required - get started today.

Try for free