Transforming Your B2B E-commerce Experience with SHOPLINE

Feature Spotlight
July 27, 2023

A Gartner report states that by 2025, the majority (80%) of B2B sales interactions between suppliers and buyers will take place through digital channels. SHOPLINE provides a powerful e-commerce website builder and offers comprehensive B2B e-commerce solutions that cater to the needs of merchants. With SHOPLINE, merchants can easily set up their online store, manage their products, and provide a user-friendly shopping experience for retailers and wholesalers. 

So how to improve a B2B e-commerce store with SHOPLINE? Let’s take a look at the following ways.

Essential practices to improve your B2B e-commerce store

Better product display and management 

Effective product management is crucial to the success of any e-commerce business. By utilizing various multidimensional settings provided by SHOPLINE B2B e-commerce solutions, merchants can streamline their product management process and improve the customer experience. Bulk management tools allow to upload, edit, and list products in bulk, saving time and effort. Providing downloadable product information, such as images, specifications, and quotes, can also help customers make informed purchasing decisions. Tiered pricing offers different prices for different levels of the quantity purchased, while order limits place a minimum or maximum limit on the quantity of a product that a customer can buy. Combining these strategies can create a powerful incentive for customers to buy more while helping businesses manage inventory and maximize revenue.

Better product display and management 

Set inquiry forms

Inquiry forms are an important tool for merchants looking to establish better communication with their customers. With SHOPLINE's smart inquiry forms, merchants can customize their forms to collect information from buyers and place them anywhere on their website so that merchants could provide personalized and better services for them. The form's flexible configuration makes it easy to set up and manage inquiries from customers in real time. SHOPLINE's smart inquiry forms also offer batch inquiry capabilities, allowing retailers and wholesalers to make inquiries about multiple products at once. With data tracking features, visitor traffic and inquiry numbers are available to merchants with insights into customers' purchasing needs and performance optimation.

Set inquiry forms

Offer personalized pricing and promotions

Personalized pricing and promotions can help businesses stand out from their competitors and improve customer loyalty. SHOPLINE B2B e-commerce solutions offer targeted promotions, customized pricing, and personalized recommendation features that help merchants cater to customers' unique needs and preferences

Set easy-to-use onsite search options

B2B e-commerce platforms often offer a vast range of products, but it can be overwhelming for customers to find what they need. To address this issue, onsite search options are important. By providing a search bar on the homepage or navigation menu, customers can easily find the products they are looking for. Sorting options, filters, and category-specific searches are also needed to enhance the customer experience and streamline the search process. In SHOPLINE, you can easily set suitable search options as SHOPLINE provides an easy-to-use website builder that allows you to make these settings effortlessly.

Provide streamlined checkout

Simplifying the checkout process is the key to reducing cart abandonment. SHOPLINE has a range of features to help streamline the checkout process and offer multiple payment options. SHOPLINE offers user-friendly checkouts that are fast and easy to use. Merchants can customize their checkout page to make it easier for customers to complete their purchases. SHOPLINE also supports multiple payment options, including credit cards, PayPal, and other popular payment gateways, and safeguards your payment process with PCI and 3D checkouts paired with secure local payment gateways. SHOPLINE's secure payment processing ensures that customer data is protected and transactions are processed smoothly.

Provide streamlined checkout

Optimize mobile platform

A mobile-friendly site design with responsive features ensures that customers can access products easily, regardless of the device they are using. With more customers relying on smartphones to browse and shop online, making e-commerce stores accessible to them on the go is required. SHOPLINE helps merchants easily create a dedicated mobile app for their e-commerce platform, ensuring easy access to their products and services.


The six tips mentioned above are necessary for merchants to remain competitive and succeed in the market. By optimizing their B2B e-commerce store, merchants can enhance the customer experience, ultimately driving sales and revenue growth.

SHOPLINE helps businesses establish and grow their online and offline presence with its comprehensive e-commerce solutions. Whether to improve e-commerce operations or take them to new heights, SHOPLINE’s consultants are here to help. Start a free trial now!

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