Welcome to SHOPLINE: The New Ecommerce Platform Disrupting the Australian Market

May 1, 2023

The ecommerce landscape in Australia is about to experience a positive disruption with the launch of Shopline. As a leading ecommerce platform in Asia, Shopline offers unparalleled value for merchants, suppliers, and industry partners. With premium features, low fees, and strategic partnerships, Shopline is set to revolutionise online retail in Australia and provide a better alternative to traditional platforms like Shopify.

Shopline is on a mission to empower merchants and help them succeed in the competitive world of retail. Unlike other platforms that charge additional fees for essential features, Shopline includes complex product listings, layered discounting, global pricing at the checkout, and premium themes in their basic plans. This means merchants can have all the tools they need to drive conversions and grow their businesses without incurring additional costs.

"One of the key principles of Shopline is to provide more value to our merchants. We believe that when our customers grow, we grow with them," says Jon Levy, Shopline Australia Country Manager. 

Shopline is committed to improving the performance of merchants' websites, including site speeds, app integration, and premium themes, to ensure a seamless and efficient customer experience.

One of the unique features of Shopline is its seamlessly integrated omnichannel platform. Merchants can use a single platform for both their online store and in-store point-of-sale (POS) system. This one-stop-shop approach allows merchants to easily attribute marketing effectiveness to the right channel, sync inventory in real-time, and unlock Click & Collect and ship from store functionality for an exceptional customer experience.

In addition to its robust features, Shopline has also formed strategic partnerships with all the leading payment, fulfilment, and social partners that are essential for every merchant's business. Partners such as Meta, Adyen, Shippit, Klaviyo, Xero, Mailchimp, PayPal, Eiz, and Mademine are integrated with Shopline, with more local integrations in the pipeline. This ensures that merchants have access to the best tools and services to streamline their operations and maximize their sales potential.

Shopline is also backed by industry veterans with extensive experience in the ecommerce and tech sectors. Led by country manager Jon Levy, the Australian Shopline team comprises highly skilled professionals who have worked with leading tech names such as WooCommerce, BigCommerce, and Zip Co. The company has also secured investment from JOYY Inc., a global tech player in online social entertainment platforms listed on Nasdaq, which demonstrates their commitment to growth opportunities in the Australian market.

L to R: Karlie Taylor (Head of Marketing), Jon Levy (Country Manager), Matt Steele (Head of Sales)
[Karlie Taylor (Head of Marketing), Jon Levy (Country Manager), Matt Steele (Head of Sales)]

"Australian merchants can trust that Shopline is a competitive new choice that is focused on their success, as well as our own. We are investing in local research and case studies to showcase how easy it is for any merchant to migrate to the Shopline platform and experience immediate improvements in site speeds, SEO, global pricing, inventory management, and conversion rates," says Jon Levy. "Our team is already supporting merchants who are overdue for greater success, and we expect many more merchants to join them as they witness the positive impacts Shopline can make on their sales."

With Shopline, merchants can have access to premium tools and services at an affordable cost, allowing them to optimize their online stores and drive more sales. If you're an ecommerce business in Australia looking for a better alternative to traditional platforms, it's time to explore what Shopline has to offer.

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