15 Best Ecommerce Website Design Examples in 2023

Tricks & Tips
August 24, 2023

Unlocking the potential of your online business starts with a well-designed website that captivates customers and drives sales. From emotive product imagery, well structured product categories, augmented reality features and more, these flagship websites show how to be a high converting brand. 

These examples  cover various verticals and stand out for their unique styles. No matter your preferred sector or design style, we've got you covered. 

Take inspiration from these remarkable websites; they will provide you with a wealth of ideas and insights for creating your own outstanding online presence.


Zeuss is an ecommerce website that offers personalised weight loss, hair care, and skincare products for different target groups. The landing page of Zeuss adopts a split-screen interface and presents high-quality model photos showcasing the products. 

The split-screen interface provides a visually appealing and organised layout. This design approach allows for a clear separation of content and enables the presentation of different product categories or target groups side by side. 

Zeuss website


Friendsday is a fashion brand that specialises in sustainable organic cotton clothing with lively patterns. Their designs strike a unique balance between earthiness and high fashion, making them ideal for nature lovers with sophisticated tastes.

The branding of Friendsday reflects their deep connection to nature, with flowers seamlessly integrated throughout the website design. From being held by models to appearing in the background and patterns of the clothing, these floral elements symbolise the brand's identity. 

This website goes beyond showcasing products; it provides a glimpse into the people and values behind the company. 

Friendsday website


Verishop is an online store offering health and beauty products, as well as accessories. 

On their product page, you’ll find a robust product description, sizing information, quality photographs and reviews. These elements are essential to a high-converting website!

Verishop website

Pura Vida Bracelets 

Pura Vida Bracelets has established itself as a prominent brand in the fashion and jewellery industry since its founding in 2012.

The homepage enhances the overall shopping experience by evoking a sense of happiness and inspiration. It allows customers to envision themselves wearing the bracelets and embracing the brand's carefree and vibrant lifestyle.

In addition, they have an entire section dedicated to customer reviews and testimonials that helps build trust with potential customers.

Pura Vida Bracelets website


Bite is a brand that sells eco-friendly daily essentials. The landing page is beautifully designed and conveys their core values of sustainability. 

The banner of Bite website serves both as a brand statement and product showcase. By clicking on the “+” on the banner, you can see product descriptions. 

Additionally, Bite's homepage emphasises its commitment to sustainability through brand stories and industry commentary, which are effective ways to enhance the overall brand image. 

Bite website


Black Star Pastry's independent website design is playful, featuring cartoon-like graphics and illustrations in their brand logo, artwork, and layout. 

The website's menu bar is different from standard navigation bars and consists of multiple cards that customers can scroll right or left with their cursor to browse the menu. 

The product images of Black Star Pastry follow the same cartoonish and illustrative style as the overall website, using low-saturated solid colours as the background. The product images appear both realistic and artistic, making the cakes visually appealing.

Backstarpastry website


As a pioneer in the eyewear industry, Zenni offers a unique experience for its potential customers. The website provides a virtual try-on feature for customers to find the perfect glasses. Users can upload their photo or use the live try-on feature with their device's camera to see how different frames look on their face. 

Zenni's website also includes a comprehensive filtering of all its series and products that allows users to narrow down their search based on frame style, colour, size, and more. The overall design is clean and modern, with high-quality product images and clear product descriptions.



Thesus, an outdoor footwear and accessories brand, demonstrates its commitment to social and environmental progress through its clean and minimalist website design. The design effectively communicates their eco-friendly philosophy, creating an immersive experience for visitors.

Thesus encourages users to place orders by providing enticing benefits such as free shipping, free returns, and interest-free instalment payment plans. By removing potential barriers to purchase, they create a seamless and convenient shopping experience.

Thesus website


Bliss is an environmentally conscious skincare brand. The website employs a vibrant and contrasting colour scheme. All models in the product images are captured with joyful expressions, creating an overall atmosphere of happiness, positivity, and relaxation. This emotional connection aims to resonate with users, making them feel that using Bliss products will evoke similar feelings.

Bliss website


Decibullz is an earplug brand, targeting sports like hunting, shooting. The predominant use of a black and white colour palette creates a subdued and understated aesthetic that aligns with the brand's focus on functionality and performance. However, it also incorporates bright colours like orange in crucial elements such as CTA buttons to provide a strong visual contrast and draw attention to important content.

Decibullz website

Frank Body

Frank Body excels in captivating product description. These product descriptions are written from the perspective of the product, creating a sense of personalisation and making users feel that Frank Body products are actively helping them solve problems. 

Frank body website

Home Science Tools

Home Science Tools offers a wide range of products, which can make it challenging for users to find what they need. However, it creatively addresses this issue by displaying product categories and implementing custom elements like "Shop by Age." This feature is particularly useful for parents, educators, or anyone looking for science projects tailored to specific age groups. 

home science tools website

If you're selling multiple products with diverse categories, you can utilise tools like SHOPLINE's Mega Menu Builder to create a navigation bar that helps customers find what they need.


Poketo's website is a visual delight, with vibrant colours that perfectly align with its logo. Poketo understands the importance of legibility. The products can be viewed through pop-ups (quick view) without the need to navigate to a new page. The clear and well-designed typography enhances the overall user experience, making it a breeze to absorb the website's copy and information.

poketo website

SHOPLINE's theme templates also have the "quick view" feature. Register and give it a try!


At Ratio, it goes beyond just offering coffee-related products – it conveys a lifestyle philosophy. Ratio incorporates its design principles and the lifestyle it adheres to in its copy, making people feel that by purchasing its products, they can also attain the described lifestyle. It's not just about the coffee; Ratio invites you to embrace a mindset, an aesthetic, and a way of living. 

Ratio website


RSVP's website design demonstrates a clever and strategic placement of the brand name, positioning it in all four corners of the page. This deliberate choice effectively reinforces brand recognition, as visitors are consistently exposed to the brand throughout browsing. 

The prominent display of captivating product imagery grabs the attention of users and creates an immediate visual impact.

rsvp website

From sustainability-focused brands like Allbirds and Bite to playful designs like Black Star Pastry and P&Co's dedication to inclusivity, each website design reflects the unique values and messaging of the respective brand.

Feel inspired by these examples? If you are looking to create your own outstanding ecommerce website, consider utilising website builders like SHOPLINE, a dedicated ecommerce solution provider. Take advantage of the free trial and start your website development today.

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