Boosting Your E-commerce Sales with SHOPLINE's Social Commerce Solutions

Tricks and Tips
July 26, 2023

Social media marketing is an effective way for e-commerce businesses to increase sales and customer engagement. SHOPLINE's all-in-one e-commerce platform understands what businesses need and provides social commerce solutions with effective tools and features, making it easy for online store owners to sell live and sell everywhere.

1. Why Social Media Marketing Matters?

Social media marketing is crucial for e-commerce businesses to connect with potential customers, promote products, and build brand loyalty. With over 4.8 billion active users worldwide in 2023, social media platforms such as Facebook, Instagram, and YouTube, offer vast opportunities to boost brand awareness, customer engagement, and sales.

According to a survey by GlobalWebIndex, 54% of social media users use social media to research products before making a purchase. This means that social media platforms are not only a place to promote products but also are sales channels to reach potential customers who are actively looking for products to buy.

2. How SHOPLINE Social Commerce solution can help?

​​Merchants selling on social media face different difficulties at different stages. The manual uploading of products and inventory calculation before sales; the need for manual replies and order recording during sales; the manual writing of shipping slips and tallying of orders and stock count during order processing, and the manual calculation of sales, GMV, profit, margins, stock, and customer behavior and habits after sales. 

Merchants often have a limited budget for high-priced ads and must manually blast out marketing messages, leading to difficulties in tracking messages and their performance. 

However, SHOPLINE’s Social Commerce solution offers features and tools that are tailored to different stages of the seller journey. SHOPLINE’s Social Commerce solutions cover product inventory management, Live dashboard, Report and Analytics, customer management, order management, and message center. Merchants can handle the live, sale, and message buying process in one place, that is SHOPLINE Admin Panel, making it effortlessly to promote conversion and sales through social media platforms. Following are the key features of SHOPLINE’s social commerce solution for different stages.


  • Multichannel onboarding: SHOPLINE's Social Commerce Solutions enable merchants to easily connect with multiple social media platforms, streamlining their social media sales operations. By integrating seamlessly with popular social media networks, such as Facebook, and Instagram, SHOPLINE's solution enables merchants to create engaging product listings, manage orders, and process payments without ever leaving the social media platform.

link multiple channels to reach more customers

  • Batch upload products: Merchants can upload products in bulk and seamlessly connect them with keywords during live streams. Also, there’s a Quick Insert feature, which is a great way to upload products.
  • Customized messages: SHOPLINE's Social Commerce Solutions provide merchants with the ability to personalize messages for a range of purposes, including welcome, activation, checkout, and product recommendations.
  • One-click lives: With just one click, merchants can start a live stream using SHOPLINE's Social Commerce Solutions, saving them time and simplifying the process.
  • Order splits: Merchants can combine orders from multiple live streams and checkouts, making it easier for them to manage their sales operations.


subscription notification feature of SHOPLINE social commerce solutions

  • Subscription notifications: Send notifications to followers on social media, reminding them of upcoming live streams and generating interest in products.
  • Warm-up information: Request notifications via Facebook Messenger and push notifications to customers, building anticipation and creating a sense of exclusivity around live streams.


  • Live dashboard: Through the live dashboard, merchants can access real-time sales data and performance metrics across all sales channels during and after live events. During the live-stream event, SHOPLINE provides real-time sales data and performance metrics, giving valuable insights into the success of the event. After the event, merchants can access the data and metrics to evaluate the success of the event and make any necessary adjustments for future events.

SHOPLINE social commerce solutions live dashboard

  • Live support: Merchants can start to live selling anytime anywhere with any device. The mobile live is supported in SHOPLINE. Also, the High-resolution live stream feature can enhance the visual appeal of products. And SHOPLINE supports green background live to create a professional-looking live stream background.


  • AI keyword capture rules: There are AI-powered keyword capture rules for optimized and flexible keywords, ensuring that products are easily discoverable by customers.
  • Constant checkout messages: Send constant checkout messages for real-time and customized checkout support, making the checkout process faster and more convenient for customers.
  • Live campaigns: Social commerce solutions offer various live campaigns, including lucky draws, leaving comments for discounts, quick responses, and bidding promotions, increasing customer engagement and incentivizing purchases.

live campaigns

  • Reserved products: Merchants can offer customers the ability to reserve products with social commerce solutions, providing a sense of exclusivity and encouraging them to make a purchase.
  • Promotions: SHOPLINE’s Social Commerce solutions allow for various promotions, including discount codes, product bundles, and free shipping, providing customers with added value and increasing the likelihood of making a purchase.


  • Bulk broadcast: Social commerce solutions allow bulk broadcasting to remind customers to check out after a live stream, increasing the likelihood of completing purchases.

customer broadcast

  • Manual order creation: Merchants can manually create orders in the message center or live dashboard, sending an order link instantly to customers for quick and easy checkout. Also, there’s AI optimized to auto-capture mobile and address.
  • Fast and smooth checkout: SHOPLINE provide a fast and smooth checkout process, ensuring a seamless purchasing experience for customers.


  • Social data panel: Review total orders, paid orders, hot products, new interactive users, total sales, and paid amounts in one dashboard with a social data panel.
  • Auto-capturing keywords: Automatically capture keywords under the post comment tab and send an instant order link to customers via messenger to complete the order.
  • Lucky draw games: Create engaging promotions with lucky draw games under post-event, connected with Facebook or Instagram posts, using advanced conditions settings to allow participants with tagged friends or liked posts to opt into the event.


  • Membership system:

SHOPLINE's member system offers a range of solutions for customer activation and repurchase, helping businesses to turn customers into loyal, engaged members. 

Merchants can create reward tiers that give their top customers exclusive perks, set tier benefits to reward loyal customers and offer a variety of rewards, including points, percentage discounts, fixed-amount discounts, free shipping, and birthday discounts. 

The system also provides a points mechanism that allows businesses to award points to customers for more than just purchases, such as for registration, subscription, social shares, and comments. 

Through a range of diverse and flexible panel configurations, the member system provides merchants with engaging and visually-rich experiences that elevate the overall brand quality.

member system

  • Chat commerce: With SHOPLINE's unified communication suite, merchants can manage all messages from different sales channels in one single platform, making it more convenient and efficient. By providing better and faster customer support, merchants can build strong relationships with customers.

message center

  • Catalog links: Merchants using SHOPLINE social commerce solutions can include catalog links in their chat commerce conversations, providing customers with easy access to product information and increasing the likelihood of making a purchase.


Social media platforms are constantly evolving, offering e-commerce stores a great opportunity to achieve their sales goals. However, keeping up with the latest trends and best practices is crucial for maximizing social media marketing efforts.

SHOPLINE understands the importance of staying ahead of the curve and what businesses need practically. It provides a reputable e-commerce website builder and a comprehensive unified commerce platform. To cater to every customer’s needs and ensure effective management and higher conversion and sales. Sign up for SHOPLINE today and start boosting your sales! If you need any help, please feel free to book a demo with our consultants or visit our Help Center.

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