“One of the biggest issues we had previously was that our site was laggy, a bit clunky and the interactions were not as smooth. With SHOPLINE, all that is gone and the whole experience flows easier and quicker.” - Steven Cock-Cely, Digital Marketing Manager, Peter Jackson
“SHOPLINE’s analytics tools are really impressive and very easy to use, very intuitive as well. They give us a level of detail that’s hard to get without navigating around all of GA4.” - Corey Manton-Bell, Marketing Manager, Peter Jackson
“For the brand to continue to deliver on our promise, we need to provide that seamless experience for customers across all touchpoints – and we weren’t able to do so with our ecommerce store in its previous form. Instead of spending all our time and effort on developer work and site maintenance, SHOPLINE has given us back more time to focus on what we are good at – offering premium tailored menswear to our customers.” - Nick Jackson, Director at Peter Jackson
For seven decades, Peter Jackson has elevated Australian menswear, building a network of more than 60 brick-and-mortar stores across the country. When it came to its online store, however, Peter Jackson struggled with an ecommerce platform that was high maintenance and required it to engage outside developers in order to add more functionality or refresh its website.
Ultimately, Peter Jackson wanted a platform that drove as much impact and revenue for the business as a flagship store. Peter Jackson used its previous ecommerce platform for seven years, but it required a lot of developer work, had frequent outages and heavy hosting requirements. This meant its resources were being drained simply to maintain the site. Rather than an engine to help drive sales, it was becoming a hindrance.
It needed more, and it found that in SHOPLINE - who it migrated to earlier this year. Founded in 2013, SHOPLINE is a unified retail platform that serves over 600,000 brands globally. It allows retailers to manage both online and offline operations in one unified system, quickly add new features and better understand consumer behavior through its Analytics Dashboard.
Peter Jackson’s team was impressed by the robust functionality of SHOPLINE’s platform and how many features it had. They were also pleased with the responsiveness, expertise and engagement of SHOPLINE’s team. For the team, it was imperative to partner with a vendor who would take the time to understand their unique requirements, challenges and opportunities, then deploy a platform that recognised these needs, rather than simply roll out a one-size-fits-all platform.
Peter Jackson’s revenue grew 52%, thanks in large part to SHOPLINE’s improved customer experience. Its site is now easier for shoppers to navigate and has AI-powered product recommendations, compared to its previous ecommerce platform, which was difficult to manage and also created a more cumbersome shopping experience for customers. SHOPLINE’s intuitive checkout process makes it quick and easy for customers to purchase from the site, reducing the number of abandoned carts and increasing conversion rates. Peter Jackson now has faster load speeds for both its customer-facing site and operational backend, and an improved mobile experience.
New apps from SHOPLINE’s App Store can be deployed immediately, allowing Peter Jackson to constantly upgrade its shopping experience and test new strategies. Before moving to SHOPLINE, Peter Jackson’s development team needed to buy new apps from third-party developers, with lengthy technical deployment timelines that disrupted business. This meant Peter Jackson had less flexibility in deploying new features. Now SHOPLINE’s plugins and features can be used to respond to customer behavior more quickly in a cost-effective way. So far, Peter Jackson has implemented plugins for selling, upselling and cross promotions. As a result, the retailer is experiencing an uplift in average order value and units per transaction.
Another factor in Peter Jackson’s increased average order value is SHOPLINE’s Analytics Dashboard. Through it, Peter Jackson’s team can get a real-time picture of activity on their site, from bounce rates and cart abandonment to popular products and everything in between. With that information, they’re able to reduce the instances of lost sales quickly and upsell customers by promoting products aligned to their needs. What’s more, it is more user friendly than Google GA4, which means Peter Jackson’s marketing team can get a detailed snapshot of the site’s performance without needing to click through Google Analytics.
SHOPLINE also gives Peter Jackson’s marketing team more agility. Before, they needed an external developer’s help when it was time to perform tasks like updating the store’s homepage. But SHOPLINE’s intuitive drag-and-drop and component features make it easier to roll out website refreshes. This allows Peter Jackson to respond to its market more quickly, while reducing marketing costs. SHOPLINE’s SEO and blogging tools also enable the marketing team to create and fine-tune campaigns.
Since the integration was completed, Peter Jackson has experienced:
Having an ecommerce platform that allows it to react quickly to the changing needs of customers is a crucial part of Peter Jackson’s growth strategy. Partnering with SHOPLINE has freed up more of Peter Jackson’s resources to focus on marketing and customer experience, resulting in more sales and happier shoppers.
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