TikTok Promotion Guide: How Ecommerce Brands Can Boost Their Sales

Tricks & Tips
September 12, 2023

TikTok has become a powerful platform for online businesses to promote and sell their products. 52% of TikTok users exposed to SMB content on TikTok have gone on to make a purchase. With its massive user base and engaging content format, TikTok offers unique opportunities to reach a wide audience and boost sales. As an online store owner, it's time for you to take action! .

If you're seeking ways to increase your TikTok follower count and promote your products,  there are some simple yet effective tips for you.

Create compelling and trending content

TikTok is all about creativity and entertainment. To grab users' attention, it’s better to create compelling and engaging content that showcases your products in a unique and captivating way. Use catchy music, and eye-catching visuals to make your videos stand out.  

When your content goes viral on TikTok, it has the potential to reach a massive audience within a short period. By incorporating your brand's logo, colors, and messaging into your content, you can create a strong brand identity that resonates with viewers to convert your viewers to customers. 

Another advantage is the potential for direct click-throughs from TikTok's "For You" page. TikTok's algorithm analyzes user preferences and behavior to curate personalised content on the "For You" page. If your content aligns with a user's interests, there's a higher chance of your video appearing on his/her "For You" page.

Don't forget to take advantage of TikTok's Discover section, which gathers popular videos and hashtags, driving valuable traffic. Stay updated on the latest trends and adapt your creative content to maximize exposure and generate better results on the platform.

TikTok influencer and affiliate marketing

Influencer marketing is a powerful strategy on TikTok. Collaborate with popular TikTok influencers whose audience aligns with your target market. They can create authentic and engaging content featuring your products, helping you reach a wider audience and build trust with potential customers.

Consider reaching out to relevant influencers and propose affiliate partnerships. Offer them a unique affiliate link or promo code that they can share with their followers. This link or code will track the sales generated by their audience, and reward the influencer for their conversion-generating content.

Drive traffic to your online store

While TikTok is primarily a platform for brand awareness, it's essential to drive traffic to your online store for conversions. Include your website or product links in your video captions or utilize the "Link in Bio" feature to direct interested users to your e-commerce store.

Sell live on TikTok

Selling live on TikTok holds immense significance for online ecommerce stores. It allows businesses to create an interactive shopping experience. By showcasing products live, businesses can demonstrate their features, answer questions in real-time, and build a stronger connection with potential customers. 

To successfully sell live on TikTok for your online ecommerce store, one tip is to showcase your products creatively using storytelling techniques and demonstrations. Also remember to create a sense of urgency by offering exclusive deals and limited-time discounts. A study by Slickdeals revealed that 85% of online shoppers have made an unplanned purchase while shopping online. The same study indicated that discounts and limited-time offers are the most common triggers for online impulse buying .

Leverage TikTok ads

TikTok's ability to track user actions and history enables the platform to deliver personalised content recommendations. This personalised approach enhances the user's watch experience by presenting them with content that aligns with their preferences and interests. 

Based on this, TikTok ads offer robust targeting options, allowing businesses to reach their ideal audience based on factors such as demographics, interests, behaviours, and location. For more advanced users who want to take their ads to the next level, they can create Custom Audiences and Lookalike Audiences to reach more people similar to your existing customers. This targeting precision enables businesses to deliver relevant ads to users who are more likely to be interested in their products or services. 

TikTok offers a range of advertising solutions designed to help businesses effectively promote their brand:

In-feed Ads: Vertical video ads with interactive add-ons.

TopView: Prominent ad placement as the first thing users see when they open the app.

Branded Mission: Crowdsourcing authentic content from TikTok creators and boosting top-performing videos as ads.

Branded Effect: Creating custom effects to engage TikTok users worldwide.

Spark Ads: Boosting different types of videos, including brand-owned, creator-made, and brand-mentioned videos.

Promote: Amplifying organic content within TikTok with one click.

SHOPLINE has partnered with TikTok, offering a range of features and apps such as the TikTok Marketing to seamlessly connect your SHOPLINE store with your TikTok account. With these tools at your disposal, you can effectively leverage TikTok's platform to reach a wider audience and drive sales for your brand. 

It also has Tiktok Pixel ID in its app store, which supports the tracking of the ad performance and supports up to 50 bindings at the same time. After installing Pixel,  you can easily track traffic and conversions for TikTok ads in your store and then use accurate tracking data and metrics to better target the right audience. BTW, installing the pixel does not require any technical code knowledge. Just copy it from your TikTok Business account and paste it into the plugin.

To sum up

TikTok offers endless opportunities for businesses to shine. By creating captivating content, collaborating with influencers, driving traffic to your online store, and leveraging TikTok ads, you can unlock the full potential of this platform. Don't miss out on the chance to connect with a wide audience, build brand awareness, and boost your revenue. Embrace the power of TikTok and watch your business flourish like never before!

Let SHOPLINE help you to seamlessly connect your online store with TikTok. Start your free trial with SHOPLINE today and unlock the potential of TikTok for your business.

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