As online competition continues to rise, the cost of acquiring customers online has gone up significantly in recent years. And with shoppers tightening their discretionary spending, retailers must find new ways to attract and convert customers to continue growing their businesses.
Fortunately, there are many tools and technologies available to help retailers optimize their customer acquisition processes. But which ones offer the most value for your money?
In the second episode of our video series from Shopline, we explore the power of artificial intelligence (AI) in taking the guesswork out of digital advertising. Our expert panel discusses common mistakes that can have a negative impact on conversion rates, and emphasizes the importance of connecting data in the backend.
Join us for a fascinating conversation with Meta's Director of Global Marketing Solutions Partnerships Apac, Nadia Tan; Nigel Poole, Founder and CEO of specialist e-commerce agency Matter Design; Joshua Akerry, Founder of online retailer The Anime Collective; and Jon Levy, Country Manager of Australia for Shopline.
In this insightful discussion, our panel delves into how AI can be used to optimize digital advertising campaigns, how to avoid common mistakes that can hurt conversion rates, and why connecting data across different platforms is crucial to success.
Watch the full video to learn how your business can leverage the latest tools and technologies to attract and convert more customers online, and position yourself for success in the months and years to come.
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